The Planet Cooler® participated in a Celebrity Sail Event to support the Planetary Coral Reef Foundation on June 2nd at the Santa Monica Windjammers Yacht Club.

Planet Cooler® sponsored the media boat covering the event. Celebrities, sailboat sponsors and Planetary Coral Reef Foundation representatives raced sailboats in the Marina del Ray harbor.

Planet Cooler®’s were placed on all participating sailboats and handed out to those in attendance. Each Planet Cooler® was stocked with goodies from the Sponsors and Donors for the event. The concept of a disposable cardboard cooler that is completely recyclable and repulpable was highly accepted at this environmental awareness event, whose cause was to educate on the Coral Reef crisis and obtain support for preserving the world’s Coral Reefs.