Wayzata, MN – June 13, 2001 – Cooler Concepts, Inc. and the Planet Cooler® participated in a Celebrity Sail Event to support the Planetary Coral Reef Foundation on June 2nd at the Santa Monica Windjammers Yacht Club.

Planet Cooler® sponsored the media boat covering the event. Celebrities, sailboat sponsors and Planetary Coral Reef Foundation representatives raced sailboats in the Marina del Ray harbor. To see pictures of the event and those in attendance, please visit www.RUonHere.com.

Planet Cooler®’s were placed on all participating sailboats and handed out to those in attendance. Each Planet Cooler® was stocked with goodies from the Sponsors and Donors for the event. The concept of a disposable cardboard cooler that is completely recyclable and repulpable was highly accepted at this environmental awareness event, whose cause was to educate on the Coral Reef crisis and obtain support for preserving the world’s Coral Reefs. For more information, please see the Planetary Coral Reef Foundation website at www.pcrf.org.

Cooler Concepts, Inc. specializes in creating unique and environmentally friendly products designed to replace current products in the market that are less conscientious of preserving our environment.

The Planet Cooler® is a patented concept of a disposable cardboard cooler. The inside of the box is coated with a waterproof, recyclable, and repulpable coating that also has biodegradable properties. The Planet Cooler® can be custom designed with user specific graphics and offers a unique functionality to product packaging, a creative way to promote products, and an incredible supplement to advertising and marketing efforts.