Plymouth, MN – June 27, 2002 – Target Stores recently placed Cooler Concepts’ Planet Cooler® in several Target Stores across the country. The Planet Cooler® is a waterproof corrugated cardboard box that replaces a Styrofoam or plastic ice cooler to keep beverages cold. Cooler Concepts combines it’s patented design with a proprietary coating formulation from NuCoat, Inc. to create a cost effective, recyclable, disposable ice cooler.

The Planet Cooler® is sold in a shrink-wrapped package, folded flat with assembly instructions inside - assembly takes less than two minutes. Consumers can purchase the product in an easy to manage format and assemble it when they are ready to use it. This saves on space for storage, taking up less room than conventional coolers.

Once the Planet Cooler® is assembled, just add ice and your desired food and beverages. You can take it anywhere you would take a cooler – camping, concerts, picnics, parties, beaches, or ball games – the uses are endless. The Planet Cooler® can be re-used with gentle care and complete drying between uses. And the best part, when you are done with the Planet Cooler® it can be recycled with other corrugated boxes.

Cooler Concepts, Inc. specializes in creating unique and environmentally friendly products designed to replace current products in the market that are less conscientious of preserving our environment. The Planet Cooler® is a patented concept of a disposable cardboard cooler. The inside of the box is coated with a waterproof, recyclable, and repulpable coating that also has biodegradable properties.