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Planet Cooler® now available at select Target Stores across United States Plymouth,
MN – June 27, 2002 – Target Stores recently placed Cooler Concepts’ Planet
Cooler® in several Target Stores across the country. The Planet Cooler® is a
waterproof corrugated cardboard box that replaces a Styrofoam or plastic ice
cooler to keep beverages cold. Cooler Concepts combines it’s patented design
with a proprietary coating formulation from NuCoat, Inc. to create a cost
effective, recyclable, disposable ice cooler. The
Planet Cooler® is sold in a shrink-wrapped package, folded flat with assembly
instructions inside - assembly takes less than two minutes. Consumers can
purchase the product in an easy to manage format and assemble it when they are
ready to use it. This saves on space for storage, taking up less room than
conventional coolers. Once
the Planet Cooler® is assembled, just add ice and your desired food and
beverages. You can take it anywhere you would take a cooler – camping,
concerts, picnics, parties, beaches, or ball games – the uses are endless. The
Planet Cooler® can be re-used with gentle care and complete drying between
uses. And the best part, when you are done with the Planet Cooler® it can be
recycled with other corrugated boxes. ###
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